Michael Kirchhoff, MD is the Chief Innovation Officer at Cooper University Health Care where he actively practices Emergency Medicine as an Assistant Professor at the Cooper Medical School of Rowan University.  
 
He has been on key teams that have brought new business units to Cooper including Emergency Medicine Contracted Services, Urgent Care, Emergency Medical Services, and the Helicopter Transport Program. He has developed applications for Graduate Medical Education procedure tracking, hospital coding/charging and revenue cycle audit, external provider post-acute communication, and ED over-crowding surveillance. 
 
He currently helps to drive organizational intellectual property management and development, outside business development partnerships, and inter-institutional resource sharing.  

He has served as the Medical Director for the Emergency Department, Urgent Care, Simulation Lab, and EM Ultrasound. 

Dr. Kirchhoff is the Patient Safety Officer for the health system as well as board eligible for Medical Informatics and is active in business intelligence, reporting, and planning.