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Marketing for Community Engagement in Mobile Healthcare 2026
Program Information
Participants learn the fundamentals of mobile clinic marketing, including the importance of storytelling and social media. A self-audit assesses current marketing efforts, focusing on platforms such as Facebook, Instagram, and LinkedIn. Content creation skills are developed through hands-on training in filming, editing, and using design tools like Canva.
Learning Objectives
Upon completion of this activity, participants should be able to do the following:
- Develop a clear value proposition and brand strategy for a mobile health program
- Design a targeted outreach and partnership plan aligned with community needs
- Implement data-informed marketing tactics to increase referrals, patient engagement, and program sustainability
Weitzman Institute Disclosure Statement
It is the policy of the Weitzman Institute to ensure that Continuing Education (CE) activities are independent and free of commercial bias. To ensure educational content is objective, balanced, and guarantee content presented is in the best interest of its learners' and the public, the Weitzman Institute requires that everyone in a position to control educational content disclose all financial relationships with ineligible companies within the prior 24 months. An ineligible company is one whose primary business is producing, marketing, selling, re-selling or distributing healthcare products used by or on patients. Examples can be found at accme.org.
Faculty participating in a Weitzman Institute-sponsored activity must disclose to the planning committee and audience all financial or other relationship(s) with ineligible companies.
Dr. Karen Ashley is the Director of Education for the Weitzman Institute. She oversees all educational programming accredited by the Moses/Weitzman Health System.
Planners
- Neil Rotroff, VP of Marketing & Communications, Global Mobile Medical Association
Accreditation Statement
In support of improving patient care, this activity has been planned and implemented by the Global Mobile Medical Association and Moses/Weitzman Health System, Inc./Weitzman Institute. Moses/Weitzman Health System, Inc. is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credential Center (ANCC) to provide continuing education for the healthcare team.
By completing this activity, you provide Moses/Weitzman Health System Inc. the permission to share completion data with the ACCME and the certifying board(s).
Please note that continuing education credit requirements differ by state, jurisdiction, and licensing agency. It is your responsibility to confirm if your licensing/credentialing agency will accept the credits offered by this activity.
Available Credit
- 13.00 Participation Hour(s)You are able to download an unaccredited Participation Certificate for your records if you are not able to use any of the credit types provided for this activity or if this activity does not offer accredited CME/CE credits.
Registration Instructions
- Create an account with the Weitzman Education Platform if you haven't already. Reference How do I create an account? if needed.
- Select the Register button, then proceed to the Session Evaluation.
- In the Session Evaluation, select the session date you attended and complete each question.
- Once you have completed the session evaluation:
- You can claim credit commensurate with your attendance.
- You will then be able to download a certificate appropriate to your credentials.
If you experience any technical issues, please submit a ticket to our support center. A representative from our team will respond as soon as possible.